As the tragic war continues in Ukraine, I wanted to update everyone on PepsiCo’s activities in the region.
As many of you know, we have been operating in Russia for over 60 years and have a place in many Russian homes. Pepsi-Cola entered the market at the height of the Cold War and helped create common ground between the United States and the Soviet Union. However, given the horrific events in Ukraine, we are announcing the suspension of the sale of Pepsi-Cola and our global beverage brands in Russia, including 7Up and Mirinda. We will also suspend capital investments and all advertising and promotional activities in Russia.
As an agri-food company, we must more than ever remain faithful to the humanitarian aspect of our activity. This means that we have a responsibility to continue to offer our other products in Russia, including basic necessities such as milk and other dairy products, infant formula and baby food. As we continue to operate, we will also continue to support the livelihoods of our 20,000 Russian associates and the 40,000 Russian agricultural workers in our supply chain as they face significant challenges and the uncertainty facing them. waits.
Our first priority continues to be the safety and security of our Ukrainian colleagues. We have suspended our operations in Ukraine to allow our associates to seek safety for themselves and their families, and our dedicated crisis teams in the industry and region continue to closely monitor developments in real time.
We also continue to provide assistance on the ground to help Ukrainian refugees in neighboring countries. Our company has donated food, milk and refrigerators to humanitarian organizations, and we are increasing food and beverage production in neighboring countries to meet increased needs. We are also donating a total of $4 million to the Red Cross in Poland, World Vision in Romania, the World Food Program, World Central Kitchen and Save the Children. And we’re continuing to match up to $1 million raised from PepsiCo employees through our matching gifts campaign. The number of associates expressing concern for our colleagues and a genuine desire to help has been truly inspiring, with some of you even volunteering to welcome refugees into your homes. Your kindness and generosity speaks volumes about our business, and we will continue to work to support your efforts.
My thoughts are with all those caught in the middle of this deadly conflict. As is so often the case, war falls hardest on the innocent. War is never an answer, and we join with all those calling for a quick and peaceful resolution.