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Saudi Arabian Airlines, known as Saudia, the national airline of the Kingdom, has signed a memorandum of understanding with the Saudi Data and Artificial Intelligence Authority and the Saudi Artificial Intelligence Society to use solutions digitization and artificial intelligence and consolidate the Kingdom’s global leadership in the field.

The signing took place during the Global AI Summit, held at the King Abdulaziz Conference Center in Riyadh from September 13-15, under the patronage of Crown Prince Mohammed bin Salman, Chairman of the SDAIA.

Under the terms of the MoU, the three parties will establish a common framework for using the latest and emerging AI technologies to improve the customer experience, in addition to exploring ways to collaborate on the development and deployment of AI applications. The three parties have agreed to use state-of-the-art technology and natural language processing in Saudia’s customer service and digital channels.

Dr. Majid Altuwaijri, Director General of the National Center for Artificial Intelligence, signed the MoU on behalf of SDAIA, while Ayman Al-Rashed, CEO of SCAI, and Dr. Khaled Alhazmi, Vice President of operations and IT support from Saudia, have signed for their respective companies.

“At Saudia, we are delighted to partner with SDAIA and SCAI to develop and deploy advanced and sophisticated digital products,” said Dr. Alhazmi. “Throughout our digital channels, our never-ending quest to improve our customers’ experience has always been digital-first, and we will work with emerging technologies, AI and the Internet of Things to push the how we communicate with them at the next level.”

Al-Rashed, CEO of SCAI, expressed his excitement to work with the Kingdom’s national airline to improve its customer experience using the latest AI and emerging technologies.

“We discussed ways to develop and use artificial intelligence applications to help achieve Saudia’s strategic goals, including providing them with SauTech, a voice-to-text system that is sure to improve the experience of Saudia customers,” Al-Rashed said.

“SCAI and Saudia will work together to use the system’s highly sophisticated voice recognition solution to enhance their customer service applications.”

Dr. Altuwaijri, CEO of NACI, underscored SDAIA’s intention to build a data-driven, AI-powered economy, saying, “Our mission is to unlock the latent value of big data to achieve the goals of Vision 2030.

“This MoU will help us diversify the sectors in which the Kingdom can develop and apply AI solutions and air transport is one of the key sectors to benefit from these technologies.”

Saudia announced earlier this week that it had been named a strategic sponsor and official carrier of the Global AI Summit, a three-day event attended by more than 200 speakers representing digitalization and AI decision makers from around the world. 70 countries, as well as investors and senior executives of major technology companies.

Saudia’s sponsorship of the prestigious event underscores its commitment to the goals of Vision 2030, including establishing the Kingdom as a global leader among data and AI-driven economies and the application of AI solutions to ensure that its guests and staff receive the best possible service.

To celebrate the occasion of the Global AI Summit, Saudia offered attendees discounts of up to 20% on Saudia Holidays packages.

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