London-based music school LCCM has just added a significant addition to its roster of teachers.
Mathew Knowles, father of superstars Beyoncé and Solange, has joined the LCCM as a guest speaker.
In addition, from the new academic year (September 2022), the high level music school also offers a fully funded program scholarship in the name of Knowles.
Open to musicians, producers, and future music leaders, the Mathew Knowles Scholarship will be judged by Knowles himself, and the winning candidate will receive a full scholarship for a three-year undergraduate or one-year master’s degree in college.
To be eligible for the scholarship, applicants must hold an accepted offer to study one of the LCCM programs. Classesands, and the winner will be announced at the beginning of the September term.
Founded in 2002 by Geoff Hemsley and Darius Khwaja, LCCM offers undergraduate courses in music business management, contemporary music performance and production, composition for film and games, and commercial music technology. It also offers masters courses in music performance and music production.
Knowles joins a team of lecturers and tutors at LCCM who are either practicing musicians or talent managers themselves.
Key LCCM staffers include Industry Liaison JD Donovan, who manages acts with a total of 500 million streams on Spotify alone, and LCCM principal Anthony Hamer-Hodges, who served as an artist manager for 10 years as well. as business manager and “number one employee” at a music streaming startup.
Throughout his own life in music, Knowles has led the careers of Destiny’s Child, Beyoncé and Solange, as well as legends such as Chaka Khan and Earth Wind & Fire, winning 28 Grammy Awards among artists he has worked with. .
Speaking to MBW, Knowles explained that “music education was an organic next step” in his career.
“I’ve worked with a lot of new artists where, as a manager, I’ve always educated our artists in one way or another,” he said. “LCCM has a fresh approach to music education, artist development and the music business which are all critically important to succeeding in today’s changing market.”
In addition to its team of qualified teachers, the LCCM has recently invested approximately £5 million ($6.5 million) in the facilities at its Music Box campus in central London, which includes a 120-seat entertainment venue, bar, cafe, soundproof rehearsal spaces, recording studios, editing rooms and more.
The college says established artists such as Kojey Radical, Moses Boyd, Amber Run, Novelist and Kara Marni have spent time rehearsing or recording at the Music Box in recent months, as well as meeting with LCCM students.
Meanwhile, the LCCM graduates include BRIT Award winner Tom Walker, artists and writers Rhys Lewis and Chiara Hunter, and former students such as Marie Dahlstrom, JOY (ANONYMOUS), Sans Soucis and Nathan Challinor.
Graduates have also been placed in jobs with employers like Universal Music Group, Warner Music Group, Live Nation and ICE in recent years.
“LCCM has a fresh approach to music education, artist development and the music business all of which are critically important to succeeding in today’s changing marketplace”
Commenting on the direction of the college, JD Donovan, LCCM Industry Liaison, said: “In addition to the concrete foundations of our Music Box Campus, talent development is the foundation on which LCCM is built. We believe that a student’s musical career begins the moment they set foot in one of our Open days.
“From there, we help them develop their skills and talent to prepare them for a long and successful career. We have specialist experience in developing musical creatives and this is integrated into the fabric of their courses and also into what happens around them in the building: masterclasses, weekly conferences and networking with industry professionals who change things.
“It’s that kind of stuff outside of the classroom where they can get behind-the-scenes information and tips and tricks to get ahead.
“We help every step of the way, from music commentary to organizing campaigns, casting and getting our students in front of the right A&R or Manager to take them to the next level.”
JD Donovan, LCCM
Donovan continued, “We help with every step of the journey, from music commentary to organizing campaigns, casting and getting our students in front of the right A&R or Manager to take them to the next level. . Recent graduates of the past two years have signed deals, toured internationally and co-written with such buzzy names as Fred Again and Baby Queen.
“Our current early years are all about bagging plays on Radio 1 and hosting packed parties in our venue! We can see them having a positive effect on the UK music industry and we are delighted to welcome the next generation.
LCCM Director Anthony Hamer-Hodges said: “Our degrees are practical in nature, underpinned by sound academic principles. There’s no better way to learn than by doing and our professional recording, performance, rehearsal and production spaces at the Music Box are perhaps the only facility of their caliber in the center of London.
“So much so that we had artist names and bands that came to use them too. Amber Run did five days of rehearsals for their final tour of the venue in exchange for a secret Freshers Week gig for our students. Artists such as Moses Boyd, Kojey Radical and Novelist come to use Studio 1A.
“Our Music Business students are proactively involved in booking artists and organizing events in the venue, as well as helping with book shows for performance students in other venues across and out of London.”
“Our degrees are practical in nature, underpinned by strong academic principles. There’s no better way to learn than by doing and our professional recording, performance, rehearsal and production spaces at the Music Box are perhaps the only facility of their caliber in the center of London.
Anthony Hamer-Hodges, LCCM
Mathew Knowles added, “I would love to create a music industry where artist development is more readily available and where managers understand the need to learn the business side of management. I wish there were more grants available for both purposes. LCCM has this new approach.
Offering some advice to budding artists and managers, Knowles continued, “My advice for an inspiring artist is to ask yourself if it’s a passion or a hobby.
“My advice to a future manager is to first ‘get the knowledge.’ There is so much to learn and so few managers who have a full understanding of the many aspects of the music industry.
“There are a lot of moving parts in this industry, from understanding what a record label does, understanding what each department does and understanding all the revenue streams that exist and how to make sure we get paid; to understand touring – which is a beast in itself – and to understand what a manager really does and build those relationships regardless?
“Building relationships and knowledge is key and understanding this digital world we live in and how we live in it today. And how can we have an impact? How do we develop artists? How do we mark? How do we understand branding and endorsement? »
The LCCM also organizes regular events. This Saturday, March 19, 2022, the college will host a Women in Music Day with guest speakers, performances and workshops from Nadia Khan, Vick Bain, Laughta and MIRI.The music industry around the world