A group of independent outdoor display (OOH) vendors are joining together to create an alliance that will provide agencies with easy access to a vast network of outdoor assets, large-format knowledge and local information.
With 45 cents on every dollar spent on wide format roadside advertising, this new alliance should provide agencies with a true format specialist.
Launched with three of Australia’s large format road service providers as founding members, the Outdoor Media Group Alliance can deliver a significant presence on the east coast, including static and digital outdoor assets.
The agencies will have access to the outdoor knowledge of each market and will receive brief quality strategic answers and a single booking/invoicing point.
Omnicom’s Head of OOH and Audio Partnerships John Lynch said, “Our goal is to deliver campaigns that deliver the best results for our customers, and we’re excited to see how this new alliance of independent vendors can help us.” to achieve these goals. results.”
Founding members of the Outdoor Media Group Alliance include goa, EiMedia and Civic Outdoor.
Alliance Outdoor Media Group National Sales Manager, Daniel McConochie, said, “We understand and appreciate the important role agencies play in growing their clients’ businesses through exceptional media campaigns.
“We look forward to bringing this unique and impressive collection of assets to the table to deliver the reach and impact we know agencies are looking for.”
goa co-CEO Chris Tyquin said: “The founding members of this alliance are digital signage companies that specialize in large format roadside billboards.
“We are uniquely positioned to provide not only fantastic assets, but also expert advice on how to maximize a client’s investment in large format roadside.
Civic Outdoor CEO Adam Whitford said: “Our businesses have not been burdened with key performance indicators or guidelines from investors or third parties. Our site locations were selected based on our unrivaled local knowledge of where to find engaged audiences and our businesses have therefore been successful.
EiMedia CEO Kevin Malouf added, “The Outdoor Media Group Alliance is a sensational opportunity to bring together the best local and independent assets into a nationwide outdoor network that is repped and nurtured by genuine industry experts from the outside. We’re excited about the prospect of welcoming more vendors into the alliance – so watch this space.