The Leeds-based company has launched the Web Vitals Index, which reveals top-ranking e-commerce websites based on user experience, website performance over time, accessibility, structure of pages and reliability.
RapidSpike has appointed Andy Court as Director of Marketing and Tom Leeming has strengthened the company’s customer function in his new role as Director of Business Development.
A spokesperson said: “Both will play a vital role in expanding the organization’s industry presence in the e-commerce and technology sectors. With an established reputation – following its work with Tesco, Sofology , Kurt Geiger and William Hill – the company also recently added a UK-leading online travel and accommodation booking site to its customer base, which alone generated nearly 20% of its annual recurring revenue .
Mr Court said: “People are what make a business successful and that is exactly what RapidSpike is. We have a CEO – Gav Winter – who understands marketing, actively encourages creativity and has a “don’t be afraid to fail” attitude – that’s incredibly rare.
“Monitoring website availability is not enough for businesses to succeed online and create conversion-rich opportunities in today’s digital world. »
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Mr. Leeming added: “Customers now expect websites to perform at a higher level than ever before. Even marginal gains of 0.1% faster speeds can mean millions in additional revenue for the biggest brands in the UK, for example, not to mention significant savings in sustainability. »