Hilton will open 10 lifestyle properties by 2025

Hilton Worldwide has signed on to add 10 new properties from lifestyle brands Canopy, Tempo and Motto in the United States, Latin America and Europe, the company announced this week.

In the United States, Hilton plans to open a Canopy property and two Tempo properties in Nashville in 2024, as well as a Canopy in Sioux Falls, SD, Tempo properties in Memphis and Myrtle Beach, SC Hilton plans to open a hotel Tempo in San Diego in 2025.

Internationally, Hilton plans to open a Canopy in Cannes, France in 2023, and in 2024 Motto properties are in the Brazilian cities of São Paulo and Recife.

In the lifestyle category, Canopy is the most established of the three lifestyle brands, launched in 2014. Hilton has 35 existing Canopy properties globally and 25 in its pipeline. The business before the 2020 pandemic indicated that transient businesses accounted for 12-15% of the brand’s business.

Hilton’s new lifestyle brand, Tempo, launched in 2020, and Motto, originally inspired by hostels, launched in 2018.

According to Hilton, the signatures of Canopy, Tempo and Motto represent nearly 20% of the total portfolio of 55 hotels in its lifestyle category, 55% of which are based in the United States. The others will be based in Europe and the Caribbean/Latin America and Asia/Pacific regions. The company expects these brands to more than double over the next 10 years, expanding into at least 15 new countries and territories.

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