Designer shares tips for personalizing your home while staying trendy

Browse design concepts like graffiti, mid-century modern and Scandinavian at the Edmonton Fall Home Show

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7e The annual Edmonton Fall Home Show takes place October 14-16 at the Edmonton Expo Centre, showcasing hundreds of home design and renovation experts, as well as the latest technology and home improvement innovations. Of house.

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Celebrities featured on the main stage of Sleep Country include Sebastian Clovis, HGTV Canada personality, host of Save My Reno, Tackle My Reno, co-host of the ensemble series Home to Win and Family Home Overhaul and executive producer of a new series, Gut Job. Plus, TV host and designer Tiffany Pratt, the “queen of color,” and Megan Golightly of GoSimplified, a professional organizer with a proven approach to clutter.

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Special features featured at the fall show include Design Decisions, hosted by interior design expert Jennifer Woch, owner of House of J in Edmonton. A psychology major who found interior design her ultimate passion and true talent, Woch will be available during the three-day show to help homeowners customize their home design while navigating trends.

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“There are so many different design trends. I generally advise people not to get too involved. I think it’s important that they look at what’s out there and then see what they’re gravitating toward,” she says.

Design Decisions will present three stylish “rooms” that feature distinctive and modern designs, each curated by Woch and his House of J team. The themes are Graffiti, Mid-Century Modern and Scandinavian and will be a starting point for visitors to the show quest for inspiration.

“People can see a particular style all together. But actually, you can borrow elements from other looks and incorporate them. It doesn’t have to be one style. Your home can fit your personality while still being on-trend,” she says. “I wouldn’t limit you. If you like something and it’s not trendy, or if you’re mixing two or three different trends, go for it.

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A scene from Design Decisions, one of the special features on the floor of the Edmonton Fall Home Show.  PROVIDED
A scene from Design Decisions, one of the special features on the floor of the Edmonton Fall Home Show. PROVIDED

For homeowners who want a Mid-Century or Coastal or Farmhouse look and are worried about compromising style with too many out-of-trend personal favorites, she recommends adding just a few things that can be changed, like throw pillows, artwork, and more. art or rugs.

Woch has shared his expertise at numerous Edmonton home shows, speaking to countless homeowners looking for advice on how to begin their home design journey. Most are clamoring for information on current trends and what’s to come in home design predictions. His advice is always consistent.

“People should just follow their instincts. And if they don’t know what trend speaks to them, they should go to Pinterest or Houzz and start collecting. A common theme should come up and if they can’t see it, they could hire an interior designer to help them figure it out,” she says.

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As for avoiding trends in favor of personal style, those who think they should decorate in a mid-century modern style but constantly collect images of white kitchens, which are not mid-century century, should rethink their true desires. Or not.

“It’s okay. Rules are made to be broken,” she says.


Visitors to home shows often show Woch their Pinterest boards or saved social media images and express their frustration at feeling all over the place. Some may portray “super edgy” elements while others favor a more traditional look, but a designer’s eye can usually spot common threads, such as color or the line and shape of furniture that might lean towards a specific trend.

When she visits sites, Woch likes to check out the closets of those who claim they don’t know what kind of interior style they like.

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“I see the colors and styles they like. It doesn’t always translate into the house, but it shows personality,” she says. “A designer can help guide people and refine those tastes and flavors.”

The best design, regardless of trend, is when someone can step out of a mold and be true to what they love. When people literally gasp and say, oh, I really like it, but I’m scared to do it.

“That’s what you should do. The stuff that sings to your soul,” she says.

The 2022 Edmonton Fall Home Show will be open Friday, October 14 from noon to 9 p.m., Saturday, October 15 from 10 a.m. to 9 p.m. and Sunday, October 16 from 10 a.m. to 6 p.m. Admission is $12 for adults 13 and over, free for children 12 and under. Save $2 per ticket, courtesy of RenovationFind, when you book online at

This story was created by content worksthe commercial content division of Postmedia, on behalf of the Edmonton Fall Home Show.

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