Business travel accessibility remains a barrier

To that end, Cvent is not only integrating WCAG standards into its own tools, but has also begun providing hints and prompts within the platform so that users are alerted to issues with their own record versions. of events and the websites they create within the platform.

“We do 450,000 events a year, so that’s at least 450,000 people who will realize that these accessibility standards exist,” Cutchins said, adding that Cvent is also looking to formalize more education outside of it. technical environment to raise awareness of accessibility standards. “One thing that’s really cool about accessibility guidelines is that when you follow them, you just create a better product for everyone.”

Travel management company Diversity Travel said it frequently answers questions in tenders about its proprietary booking technology and its compliance with WCAG standards, but also whether it incorporates the ability to book access conditions such as wheelchair ramps or mobility assistance.

Accessibility management

While meetings provide a good environment to consider internal actions around accessibility for physics and neurodiversity, monitoring experiences outside of these walls remains a challenge.

On the technology front, SAP Concur was sued in January over its TripIt website, which the plaintiff claims discriminates against blind and deaf users by failing to provide adequate information and data configurations for those users to use the tool. with success.

In the UK, the consumer campaign group Which? recently conducted research into the accessibility of five airline apps. Four of them failed to meet the preferred standards, only easyJet’s app – which was found to be “easy to navigate when using a screen reader” – was declared to the height.

Adi Latif, Accessibility and Usability Consultant at AbilityNet, is blind and was approached by Which? to try to book a flight on all five apps. “The experience I had with the other apps…I just felt my blindness,” Latif said.

He added: “It clearly highlights the problem faced daily by blind and disabled people who have to fight against applications that are not accessible. It also shows that it does not have to be. as well, and easyJet provides an excellent example for others to follow.”

Accessible technology options for business travel appear to be in development and, according to Cvent’s Senior Director of Product Management, Carl Aldrich, do not require heavy investment if considered early in the development of Cvent. products. “It’s not something that costs a lot of money to do right if you know what to do. And that’s why it’s so important to be aware of it,” he said.

Integrating WCAGs can be a big step forward for people with accessibility challenges, but moving this consideration from a digital environment to the physical world of travel remains a complex proposition, and one that will require a much greater investment. from all parties involved.

A European travel buyer, requesting anonymity, told us that while it was possible to achieve good results for individual travelers – at considerable cost – there was no way to scale a viable solution with so many fragmented providers that would need to share a traveler’s information across a multitude of touchpoints.

This company is looking for a travel management partner with the drive and expertise to pull the pieces together. “I see this as an incredible opportunity for a specialty TMC to bring to market,” they said. “Our companies are doing their businesses a disservice when they can’t bring their best people to the table due to the complexity of travel. Ensuring we are equipped to do this for our business can only make us better .”

About John McTaggart

Check Also

The best family vacation deals

Family posing for selfie next to packed car for road trip Getty The gift of …