Booking a test drive should be as easy as ordering an Uber, according to automotive e-commerce specialist drivvn.
The company has analyzed data from thousands of vehicle sales and finds that buyers who test drive a vehicle are 50% more likely to buy.
Driven has tested several sites that offer a book driving test experience and found that 80% lead customers to a standard request form.
Most inquiries received poor response, with 55% of prospects not receiving a response after 48 hours.
The e-commerce company has launched a new tool to help retailers integrate the online journey into in-dealership experiences. The Booking Suite tool is modular and can be added to any online retail platform.
The tool allows users to book a test drive in three clicks by choosing a vehicle, selecting a local area and choosing a dealership or to have the vehicle delivered to a home address at a time of their choosing.
Jacqui Barker, Sales Manager at drivvn, said: “It’s clear buyers still enjoy test drives, but the transition from the online customer journey to the physical dealer experience needs to be seamless. “Breaks in the process or a bad experience will lead to lost sales. It is essential that these connections evolve in a robust manner as the vehicle purchase journey unfolds online.
“We are all surrounded by the Internet of Things and consumers expect big brands to be able to deliver as well as other retail verticals. A frustrated customer will buy from a retailer who can do it right and is willing to pay for the experience. “